College of Business

College of Business

The College of Business strives to achieve academic, research, and community excellence by offering high-quality educational programs in management, accounting, marketing, and management information systems. These programs aim to prepare distinguished graduates with creativity and leadership skills to succeed in both local and global business environments. The College’s vision and mission are grounded in the principles of educational quality, applied scientific research, and effective community partnership, within a stimulating academic environment that promotes innovation, entrepreneurship, and lifelong learning. The College offers four undergraduate programs: Business Administration, Accounting, Marketing, and Management Information Systems. It also provides a range of graduate programs, including the Executive Master of Business Administration, Master of Accounting, and the Executive Master’s in Endowments and Non-Profit Organization Management, in addition to postgraduate diploma programs in Project Management, Human Resource Management, and Internal Auditing and Compliance. These programs aim to prepare administrative and professional leaders who contribute effectively to national development and support the objectives of Saudi Vision 2030. The College has achieved notable accomplishments in academic accreditation, as its undergraduate programs, along with the Executive Master of Business Administration program, have received accreditation from the National Center for Academic Accreditation and Evaluation (NCAAA). This reflects the College’s ongoing commitment to quality and excellence across its academic programs, while continuing its efforts to obtain accreditation for the remaining programs. We invite you to explore our distinguished academic programs, engage with our vibrant university community, and shape a future of leadership and excellence.

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Department of Business Administration

Bachelor of Business Administration

Overview

Program Overview 

The Bachelor of Business Administration program at Al-Baha University aims to prepare qualified graduates with essential knowledge and professional skills in business disciplines through an integrated curriculum that combines theory and practice, develops analytical and leadership capabilities, and meets labor market requirements.

Duration of Study

The duration of study in the Bachelor of Business Administration program is four academic years, totaling 132 credit hours. This includes university, college, and program requirements, in addition to cooperative training.

Course Requirements

The program requirements include compulsory and elective courses distributed across eight academic levels, covering the fields of management, accounting, marketing, economics, management information systems, entrepreneurship, finance, quality, and operations. The program also includes cooperative training in the final level to link academic learning with practical application.

For more details about program courses and their requirements by level, please visit the Course Requirements link.

Admission Statistics

Students

Two Years Ago (1445)

Last Year (1446)

Current Year (1447)

Expected Next Year (1448)

Planned Number of Students Admitted to the Program

Males

70

80

80

80

Females

70

80

80

80

Total

140

160

160

160

Total Number of Students Enrolled in the Program

Males

79

68

75

-

Females

76

89

79

-

Total

155

149

154

-

 

Course Descriptions

* Program Requirements:

Level

Courses Code

Courses Title

 

  

 

  

Level 1

HIST1001

History of the KSA

 

 

ISLM1001

Islamic Culture (1)

 

 

BUS 1001

Principles of Business Administration

 

 

MKT1001

Principles of Marketing

 

 

ARAB1001

Language Skills

 

 

ENGL1005

English Language

 

 

Level 2

ACC1002

Financial Accounting (1)

 

 

CS1002

Fundamentals of Digital Transformation

 

 

BUS 1253

Business Communication Skills

 

 

ISLM1003

Recitation and Quranic Guidance

 

 

ISLM1002

Islamic Culture (2)

 

 

MATH1007

Mathematics for Business

 

 

BUS1506

Business Ethics

 

 

Level 3

BUS1251

Organizational Behaviour

 

 

MIS1001

Management Information System

 

 

STAT1002

Statistics for Business

 

 

BUS1518

Research Methodology in Business Administration

 

 

BUS1507

Entrepreneurship

 

 

LAW1251

Commercial Law

 

 

Level 4

ECON1251

Microeconomics

 

 

BUS 1501

Human Resources Management

 

 

BUS 1502

Operations Research

 

 

ACC1252

Financial Accounting (2)

 

 

BUS1751

Tourism Management

 

 

MIS1755

E-Commerce

 

 

Level 5

FIN1254

Financial Management (1)

 

 

BUS1510

Leadership & Organizational Change

 

 

ECON1501

Macroeconomics

 

 

BUS1509

Small & Medium Enterprise Management

 

 

BUS 1508

Business Analysis

 

 

FIN1254

Financial Management (1)

 

 

Level 6

BUS1505

Supply Chain Management

 

 

BUS1752

Corporate Governance

 

 

BUS1753

Production & Operations Management

 

 

BUS1757

International Business Management

 

 

BUS 1763

Innovation Management

 

 

Program Elective (1)

 

 

Level 7

BUS 1760

Negotiation Skills

 

 

BUS 1761

Total Quality Management

 

 

BUS 1765

Feasibility Studies

 

 

BUS 1766

Project Management

 

 

BUS 1767

Strategic Management

 

 

Program Elective (2)

 

 

Level 8

BUS1769

Internship in Business Administration

 

  

* Elective I:

Level

Courses Code

Courses Title

  
 

Level 6

BUS1758

Financial Markets

  

BUS1759

Investment Management

  

* Elective II:

Level

Courses Code

Courses Title

  
 

Level 7

BUS1764

Health Management

  

MKT1758

Digital Marketing

  

Admission Requirements

Applicants must hold a High School Certificate from all tracks (scientific and theoretical), or an equivalent qualification, to be eligible for admission to the following programs: (Business Administration – Marketing), with a minimum secondary school percentage of 80%.

The weighted average for applicants is calculated based on 40% of the High School score and 60% of the General Aptitude Test score.

Al Baha University – Admission Guide

Study Plans

The approved study plan for the Bachelor of Business Administration program

Program Learning Outcomes

Program Learning Outcomes

Program Learning Outcomes*

Knowledge and Understanding

K1

Define concepts and theories of business administration.

K2

Describe the functions and processes of business practice to address contemporary business issues

Skills

S1

Apply tools and techniques for practices in business organizations.

S2

Analyze the process of strategic decision making in a changing environment.

S3

Use effective communication skills to implement knowledge, skills, and complex ideas in practice

S4

Utilize the ICT tools, and numerical techniques in solving business problems.

Values, Autonomy, and Responsibility

V1

Implement leadership, and teamwork

V2

Demonstrate the capabilities of continuous self- improvement.

 

Career Opportunities 

  • General Manager
  • Compensation And Benefits Analyst
  • Department Manager
  • Logistical Manager
  • Branch General Manager
  • Training & Development Officer
  • Branch Manager Advisor
  • Office Manager
  • Operation Manager
  • Public Relations Assistant
  • Assistant Consultant
  • Event Management Coordinator
  • Head of Department
  • Customer Service Manager
  • Production Manager
  • Project Manager
  • Risk Manager
  • Director Of Operations
  • Business Consultant
  • Research Analyst
  • Sales Manager
  • Insurance Agent

Contact Us

Head of the Business Administration Department

Dr. Saeed Abdullah Alghamdi

Phone: +966 555987072

Email: salhassan@bu.edu.sa

Email to the Academic Program Department: ba.dept@bu.edu.sa