College of Business

College of Business

The College of Business strives to achieve academic, research, and community excellence by offering high-quality educational programs in management, accounting, marketing, and management information systems. These programs aim to prepare distinguished graduates with creativity and leadership skills to succeed in both local and global business environments. The College’s vision and mission are grounded in the principles of educational quality, applied scientific research, and effective community partnership, within a stimulating academic environment that promotes innovation, entrepreneurship, and lifelong learning. The College offers four undergraduate programs: Business Administration, Accounting, Marketing, and Management Information Systems. It also provides a range of graduate programs, including the Executive Master of Business Administration, Master of Accounting, and the Executive Master’s in Endowments and Non-Profit Organization Management, in addition to postgraduate diploma programs in Project Management, Human Resource Management, and Internal Auditing and Compliance. These programs aim to prepare administrative and professional leaders who contribute effectively to national development and support the objectives of Saudi Vision 2030. The College has achieved notable accomplishments in academic accreditation, as its undergraduate programs, along with the Executive Master of Business Administration program, have received accreditation from the National Center for Academic Accreditation and Evaluation (NCAAA). This reflects the College’s ongoing commitment to quality and excellence across its academic programs, while continuing its efforts to obtain accreditation for the remaining programs. We invite you to explore our distinguished academic programs, engage with our vibrant university community, and shape a future of leadership and excellence.

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Bachelor of Marketing

Bachelor of Marketing

Overview

Program Overview

The Bachelor of Marketing program at Al Baha University aims to prepare academically and professionally qualified graduates in the field of marketing, keeping pace with rapid developments in the business environment and local and global markets. The program responds to the growing demand for marketing professionals capable of planning, implementation, analysis, and making effective marketing decisions. It is based on an integrated study plan that combines theoretical and practical aspects, focusing on developing marketing skills, analytical and creative thinking, professional ethics, and preparing graduates for labor market needs. This contributes to supporting economic development and enhancing the competitiveness of organizations.

Duration of Study

The duration of study in the Bachelor of Marketing program is four academic years, totaling 132 credit hours, which include university, college, and program requirements, in addition to cooperative training.

Course Requirements

The Bachelor of Marketing program includes compulsory and elective courses distributed across eight academic levels. These courses focus on marketing fields, consumer behavior, marketing research, digital marketing, brand management, and marketing communications, in addition to supporting courses in management, economics, and information systems. The program also includes cooperative training in the final level to link academic learning with practical application.

For more details about the program courses and their requirements by level, please visit the Course Requirements link.

Admission Statistics

COURSE DISCRIPTIONS

 

ADMISSION REQUIREMNTS

Admission to the program generally requires compliance with the admission policies of Al Baha University. These policies are outlined in the University Operating Procedures Manual and are primarily implemented by the Deanship of Admission and Registration. Further details can be found in the Study and Examination Regulations link:

Al Baha University – Admission Guide

STUDY PLAN

The ِApproved Study Plan for the Bachelor of Marketing Program

PROGRAM LEARNING OUTCOMES

Program Learning Outcomes

Knowledge

  • Define concepts and theories of marketing
  • Describe marketing strategies.
  • Recall models, frameworks, and tools for understanding marketing functions and scenarios

Cognitive Skills

  • Develop new ideas and strategies
  • Analyze the interaction of marketing and environmental forces

Interpersonal Skills & Responsibility

  • Demonstrate the ability for self-learning and continuing professional development.
  • Show interpersonal skills required to function as a productive team member.

Communication, Information Technology, Numerical

  • Communicate ideas effectively both orally and in writing.
  • Operate with latest techniques, skills, and tools necessary for marketing plans.

 

Career Opportunities 

  • Marketing Manager
  • Strategic marketing analyst
  • Consumer behavior analyst
  • Advertising Manager
  • Brand Manager
  • Product Manager
  • Retail Manager
  • Sales Manager

CONTACT US

Head of the Marketing Department

Dr. Mohammed Alzahrani

Phone: +966 17 725 7700, Ext. 00

Email: msjoman@bu.edu.sa