College of Business

College of Business

The College of Business strives to achieve academic, research, and societal excellence by offering high-quality educational programs in the fields of Management, Accounting, Marketing, and Management Information Systems. These programs aim to prepare distinguished professionals equipped with creativity, leadership, and the ability to thrive in both local and global business environments. The College’s vision and mission are founded on the principles of educational quality, applied scientific research, and active community engagement, within a stimulating academic environment that fosters innovation, entrepreneurship, and promotes the concept of lifelong learning. The College offers four undergraduate programs: Business Administration, Accounting, Marketing, and Management Information Systems. It also provides a variety of graduate programs, including the Executive Master of Business Administration (EMBA), Master of Accounting, and the Executive Master’s in Endowment and Nonprofit Organization Management, in addition to advanced diploma programs in Project Management, Human Resource Management, and Internal Auditing and Compliance. These programs aim to prepare and qualify administrative and professional leaders capable of effectively contributing to national development and advancing the goals of Saudi Vision 2030. The College has achieved remarkable milestones in the field of academic accreditation. Its undergraduate programs have been accredited by the National Center for Academic Accreditation and Evaluation (NCAAA), in addition to the Executive MBA program. This accomplishment reaffirms the College’s ongoing commitment to achieving excellence and comprehensive quality across all its academic programs, while continuing its dedicated efforts to obtain accreditation for the remaining ones. This introduction serves as an open invitation to explore our outstanding academic programs, engage with our vibrant university community, and envision the horizons of your professional future. Welcome to the College of Business — where together we shape the future of leadership and excellence.

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Bachelor of Marketing

Bachelor of Marketing

Overview

The program offers quality marketing education and training that prepares students for career opportunities as marketing professionals. The programe increases and broaden the skills base of students and enhance their ability to think laterally, research, problem-solve, be proactive, apply new ideas, think strategically and increase their marketing competence.

Objectives

  • Prepare well-honed graduates with skills to provide marketing solutions that can solve community and business issues.
  • To prepare students with marketing skills that make them competent in dealing with the social and marketing needs.
  • Develop mutually cooperative relationship to solve marketing issues of the society.

Program Outcomes

Knowledge

  • Define concepts and theories of marketing
  • Describe marketing strategies.
  • Recall models, frameworks, and tools for understanding marketing functions and scenarios

Cognitive Skills

  • Develop new ideas and strategies
  • Analyze the interaction of marketing and environmental forces

Interpersonal Skills & Responsibility

  • Demonstrate the ability for self-learning and continuing professional development.
  • Show interpersonal skills required to function as a productive team member.

Communication, Information Technology, Numerical

  • Communicate ideas effectively both orally and in writing.
  • Operate with latest techniques, skills, and tools necessary for marketing plans.

Potential Jobs

  • Marketing Manager
  • Strategic marketing analyst
  • Consumer behavior analyst
  • Advertising Manager
  • Brand Manager
  • Product Manager
  • Retail Manager
  • Sales Manager

Study Plan

Courses specifications