Department of Marketing
About
Saudi Arabian economy has been growing at a very fast pace in the last two decades leading to growth of industrialization, information technology, retailing, services, real estate sectors, etc. This has increased the demand for marketing professionals and of marketing programs. In particular, with the recent socio-economic reforms, and Vision 2030 implementation in Saudi Arabia has resulted in the revival and development of the entertainment, tourism and service industries that need human resources in the field of marketing, which the department through its programs endeavors to provide.
Message
Welcome to the Department of Marketing!
The department is committed to supporting the mission of the Albaha University. It does this through excellence in classroom instruction, by motivating students to acquire the knowledge, skills, and competencies sought by employers, and by creating knowledge that informs and advances the art and science of marketing. Full-time faculty teaches all Marketing classes. Faculties have Ph.D. and Master’s Degrees from some of the most prestigious universities. The faculty brings many years of practical experience into the classroom and maintains close industry ties through their active participation in research. Our Marketing program integrates topics from sales, marketing management, marketing research, logistic and international marketing into a unified course of study.
Objectives
- Deliver quality education and practical skills and experience that prepare students for marketing careers.
- Conduct high quality research in marketing.
- Contribute to community through effective engagement with business, government and the society.
Programs
Bachelor of Marketing
