Excellence in the development of self-resources in order to achieve the financial sustainability in the University

Promoting and increasing university revenues through the development and investment of the university websites, and researching and discussing innovative investment opportunities.

- Contributing to the diversification of the university sources of funding and developing its mechanisms.

- Raising the efficiency of the university resources so that it can achieve its objectives.

- Strengthening the university position as a destination for attracting diverse investments.

- Cooperation with the private sector to operate investment activities in accordance with the highest standards.

- Income development and achieving financial sustainability.

- Integrity

- Honesty

- Transparency

- Objectivity