College of Business

College of Business

The College of Business (CoB) aims to provide quality education and rigorous scientific research in business in engaging academic environment and collaborative social partnership. CoB is home to more than 2,121 students across five programs that include: Administration, Accounting, Management information systems, Marketing and Law. Our faculty consists of more than 72 members across different academic ranks and disciplines; and 29 scholars pursuing their graduate studies overseas. CoB entertains a collegial environment that allow our diverse faculty to work collaboratively in designing and promoting our programs and curricular. CoB is also a house of five consultancy offices that provide its services to public and private institutions. To achieve universal recognition, CoB currently entertains academic partnerships with eminent accreditation bodies such as NCAAA and AACSB. We aspire to assume a leading position among other business schools at the local and regional levels.

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Bachelor of Marketing Courses

Bachelor of Marketing Courses

Level 1 Courses

Code Course Specification
ACAD10101 Academic Skills Download
BUS10101 Entrepreneurship I Download
ISLM1003 Quran Recitation Download
ISLM1001 Islamic Culture I Download
MIS10101 IT Skills Download
MKT10101 Communication Skills Download
ENGL1015 English Language Download

Level 2 Courses

Code Course Specification
BUS10201 Principles of Management Download
ESP10201 Specialized English Language Download
MIS10201 Management Information Systems Download
STT10201 Principles of Statistics Download
BUS10202 Business Communication Skills Download

Level 3 Courses

Code Course Specification
BUS10301 English Language for Business Download
ACC10301 Principles of Accounting I Download
ECON10301 Microeconomics Download
LAW10301 Principles of Law Download
MTH10301 Mathematics Download
MKT10301 Principles of Marketing Download

Level 4 Courses

Code Course Specification
ACC10402 Principles of Accounting II Download
BUS10401 Principles of Healthcare Management Download
ECON10402 Macroeconomics Download
ECON10401 Islamic Economics Download
FIN10401 Financial Management Download
LAW10402 Commercial Law Download

Level 5 Courses

Code Course Specification
BUS10507 Business Ethics & CSR Download
MKT10501 Marketing Communication Download
MKT10502 Consumer Behaviour Download
MKT10503 Distribution Channels Download
BUS10502 Entrepreneurship II Download
MKT10508 Advertising Theories and Practice Download
BUS10505 Management of Small and Medium Enterprises Download

Level 6 Courses

Code Course Specification
MKT10601 International Marketing Download
MKT10602 Product and Brand Management Download
MKT10603 Marketing Strategies Download
MKT10604 Contemporary Issues in Marketing Download
MKT10605 E-Marketing Download
MKT10606 Retail Management Download

Level 7 Courses

Code Course Specification
ARAB10001 Essay and Research Writing Skills Download
MKT10701 Services Marketing Download
MKT10702 Marketing Research Download
ISLM10002 Islamic Culture II Download
MKT10703 Marketing Information System Download
MKT10706 Industrial Marketing Download
MKT10707 Financial Marketing Download

Level 8 Courses

Code Course Specification
MKT10801 Case study in Marketing Download
MKT10802 Computer Application in Marketing Download
MKT10803 Promotion Management Download
MKT10804 Consumer Protection and Marketing Download

Level 9 Courses

Code Course Specification
MKT10805 Internship in Marketing Download