College of Business Administration

College of Business Administration

The College of Business Administration (CBA) aims to provide quality education and rigorous scientific research in business in engaging academic environment and collaborative social partnership. CBA is home to more than 2,121 students across five programs that include: Administration, Accounting, Management information systems, Marketing and Law. Our faculty consists of more than 72 members across different academic ranks and disciplines; and 29 scholars pursuing their graduate studies  overseas. CBA entertains a collegial environment that allow our diverse faculty to work collaboratively in designing and promoting our programs and curricular. CBA is also a house of five consultancy offices that provide its services to public and private institutions. To achieve universal recognition, CBA currently entertains academic partnerships with eminent accreditation bodies such as NCAAA and AACSB. We aspire to assume a leading position among other business schools at the local and regional levels.

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Bachelor of Science in Marketing

Bachelor of Science in Marketing

Overview

The program offers quality marketing education and training that prepares students for career opportunities as marketing professionals. The programme increases and broaden the skills base of students and enhance their ability to think laterally, research, problem-solve, be proactive, apply new ideas, think strategically and increase their marketing competence.

Objectives

  • Prepare well-honed graduates with skills to provide marketing solutions that can solve community and business issues.
  • To prepare students with marketing skills that make them competent in dealing with the social and marketing needs.
  • Develop mutually cooperative relationship to solve marketing issues of the society.

Outcomes

Knowledge

  • Define concepts and theories of marketing
  • Describe marketing strategies.
  • Recall models, frameworks, and tools for understanding marketing functions and scenarios

Cognitive Skills

  • Develop new ideas and strategies
  • Analyze the interaction of marketing and environmental forces

Interpersonal Skills & Responsibility

  • Demonstrate the ability for self-learning and continuing professional development.
  • Show interpersonal skills required to function as a productive team member.

Communication, Information Technology, Numerical

  • Communicate ideas effectively both orally and in writing.
  • Operate with latest techniques, skills, and tools necessary for marketing plans.

Potential Jobs

  • Marketing Manager
  • Strategic marketing analyst
  • Consumer behavior analyst
  • Advertising Manager
  • Brand Manager
  • Product Manager
  • Retail Manager
  • Sales Manager, etc…