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- محمد سعيد جمعان الزهراني
Assistant Professor
التسويق
Faculty of Business Administration
- جامعة الباحة، مبنى رقم 4، كلية الاعمال، قسم التسويق، مكتب رقم G118.
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Dr. Al-Zahrani is an Assistant Professor of Digital Marketing in the non-profit sector. He is currently a faculty member at Al-Baha University's College of Business. He is highly regarded for his expertise in various marketing courses, including Principles of Marketing, Financial Marketing, Social Media Marketing, and Marketing Communications. His research interests focus on consumer behaviour, online health support groups, and digital services. Dr. Alzahrani's Awards: 1. Received the Best Poster Award at the Fifth Saudi Scientific Conference held in Sydney from 2020 to 2021. 2. Won the Best Scientific Research Award in the Digital Marketing track at the ANZMAC 2023 conference. 3. Received numerous Excellence Awards from the Kingdom of Saudi Arabia Embassy in Australia from 2019-202
Education
2021
Univeristy of Newcastle, Australia
PhD, Marketing
2015
De Montfort University, United Kingdom
Master Degree, Marketing
2009
king Abdulaziz University, Saudi Arabia
Bachelor Degree, Business Administration
Research Interests
1- Marketing
2- Digital Marketing channel
3- Marketing Services in the Non-Profit Sector
4- Marketing Communications (Advertising, Sponsorship, Sales Promotion)
Publication Profile
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